Great 1 on 1 w/Devon: Marketing Advice That Actually Works for Photographers & Videographers w/Notes

💡 What He Needed Help With:

"I’m posting my work here and there, but I know I’m not marketing myself properly—that’s what's holding me back. I just need some direction on that front."

🧠 Key Advice He Got:

1. Marketing = Talking to People

• This game’s all about people. Posting online is cool, but if no one knows me, it doesn’t hit the same.

• Talk to more folks—DMs, in-person convos, referrals. That trust builds bookings.

2. Ads Work—If People Already Know You

• Boosting IG posts ($100–200 over 7–14 days) works if your face and name are already familiar.

• In a new market, gotta build that buzz before ads do the heavy lifting.

3. Content That Connects

• “Don’t just post the work—post you doing the work.”
  People book who they trust.
  Behind-the-scenes clips, you on set, lighting setups—real presence builds connection.

4. Speak to the Pain Points

• Talk on camera to your ideal client’s problems—speak directly to their struggles with visuals, branding, promo content, etc.

• That hits deeper than a portfolio ever will.

5. Repurpose Everything

• Testimonials after shoots? Gold.

• Get clients on camera saying “Book with Dev”—stack clips together for powerful, sticky ads (like Doctor Clips style).

6. Instagram = Structure

• Right now, your IG looks solid but needs structure.

• Create rows/sets: e.g. 1 video, 1 photo, 1 behind-the-scenes—all from the same shoot.

• Give each piece of work a branded name or series title (like "Streets w/ Dev").

7. Website = Strategy

• Don’t just drop a portfolio.
  Break your site into clear tabs:

  • Video

  • Photo

  • Pricing/Packages

  • Contact

• Lead visitors where you want them to go. Have your best work first, auto-play something if you can.

8. Offer Packages

• Build basic tiered offers—start simple:

  • $150 – 30s music video reel (photos included)

  • $250 – 60s edit + 2 locations

  • Use ChatGPT to finesse copy + structure

🧱 Next Steps (His To-Do List):

✅ Revamp my IG – create visual structure, drop anything that doesn’t showcase my quality.
✅ Rebuild my site – make it feel like a real booking platform, not just a dump of content.
✅ Think like a client – what would make me book?

Then:
👉 Rebook another 1-on-1 in 3-4 weeks to revisit strategy and get into actual ad campaigns.